Online Payday Loans

“It’s consumer demand… There’s an enormous demand for this type of service. Our advertising is good, but it’s not that good.”

Payday lender Ian A. MacKechnie says consumer demand is the driving force behind his industry…

MacKechnie’s business, Amscot:

• issued more than 1 million payday loans last year
• has 130 stores in Florida
• opens a new store every 12 days

Amscot’s advertising slogan?

“You’re OK with us.”

MacKechnie is executive vice president and treasurer of Amscot.

Source: Turning Payday into Profit (Bradenton Herald)

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