A common myth is that payday loan consumers are mostly poor, uneducated and African American. This stereotype is often used by politicians when trying to justify “feel good” payday loan laws that end up hurting consumers.
In this Payday Loan Demographics Study, we examine the gender, age, ethnicity, household income and education of 2,228,799 unique visitors to the 18 payday loan sites listed on our Compare Lenders page. Read more ›